The first contact a customer has with a business is often over the phone. But when a customer calls a business and gets placed on hold or transferred, they're frequently met with silence, beeps or poor quality background music. It makes for a seriously frustrating experience. Callers can end up feeling forgotten or wondering "am I even still connected?" In short, a poor on hold experience can lead a customer to become irritated, impatient and ultimately hang up. Worst case scenario? That customer never calls back again.

Audio Republic allows businesses to utilise the on hold experience as a strategic marketing opportunity by producing bespoke on hold audio messages that engages with a highly captive audience.